“The Musical Smash at the Palace” Gwen Verdon starring in Sweet Charity, 1965

In 1965, The Nederlanders turned New York City’s famed Palace Theatre into a legitimate theatrical stage for the opening of Sweet Charity starring Gwen Verdon.

Gwen Verdon played the title role of Charity Hope Valentine, a taxi dancer at a dance hall called the “Fandango Ballroom” in Times Square, New York City.

Today the Palace Theatre has 1,740 seats and is one of The Nederlander Organization’s nine Broadway theatres.

Below pictured front cover of the 1966 original Broadway production program of Sweet Charity reading in part: Continue reading

“REDHEAD” Gwen Verdon’s promotional flyer from the National Theatre, New Years Eve 1958

A single page advertising handbill (flyer) promoting ticket sales for the pre-Broadway tryout of the Dorothy Fields musical comedy “REDHEAD” at the National Theatre in Washington, D.C. beginning “December 30th, 1958.” “REDHEAD” was in full production over the 1958 New Years Eve holiday and first two weeks of January in 1959.

“Entire Production Directed and Choreographed by BOB FOSSE”

Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, two-sided handbill measures 5 1/2 X 8 1/2 inches and includes a ticket order form with promotional text on the backside reading in-part: Continue reading