“The Musical Smash at the Palace” Gwen Verdon starring in Sweet Charity, 1965

In 1965, The Nederlanders turned New York City’s famed Palace Theatre into a legitimate theatrical stage for the opening of Sweet Charity starring Gwen Verdon.

Gwen Verdon played the title role of Charity Hope Valentine, a taxi dancer at a dance hall called the “Fandango Ballroom” in Times Square, New York City.

Today the Palace Theatre has 1,740 seats and is one of The Nederlander Organization’s nine Broadway theatres.

Below pictured front cover of the 1966 original Broadway production program of Sweet Charity reading in part: Continue reading